After playing around with Baseline for a few hours, I can say that there is a lot of potential with this app. It will already save you a lot of time by quickly creating brand guidelines and assets that can be easily shared. It also generates social images and ads based on the guidelines through editable templates and a simple design editor which is extremely helpful for solopreneurs or small teams that do not have design experience.

I'm hoping to use it from a freelance/agency standpoint. I'll do custom brand designs and then bring it into Baseline to quickly provide guidelines and access to generating on-brand content for social and advertising.

There is definitely lots of possibilities to add more value for users and I look forward to the new features that are already being worked on. The creator is very responsive and receptive to suggestions.

Some items that we already discussed::

- option to generate PNG and JPG versions of the logo for download (not just SVG)
- custom domains for brand guides

There is a public roadmap and a forum for discussing any issues or feature requests which is great. I look forward to using Baseline for my business and my own personal projects.