Q: Create personas & insights from existing clients?
Can Behavely be used to analyse the LinkedIn profiles of my existing customers or clients, to build personas for my target market based on real people? ie: given that these people purchased and are happy customers, group their LinkedIn profiles and segment them into personas, then give me deep, actionable insights into these personas that I can use to drive my marketing etc?
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Aug 3, 2024A: Hey Gareth,
Thanks for the question. Yes, you can use the LinkedIn profiles of existing customers to build action plans. As of now, the actionable insights are based on LinkedIn profiles and not persona's. Persona can be generic and might not be specific to users.
I hope I was able to answer your question.
Thanks,
Team Behavely AI.
aR39681PLUSIf I understood correctly, the original question is suggesting that you create a new "Persona Feature" summarize commonalities of selected LinkedIn profiles. This would help you quickly expand your use case from Sales into Marketing.
Hey aR39681, That's a nice feature suggestion. We will plan this out internally with our team and add it to our roadmap.
Thanks.