will it pay off one day? who knows.... not while it has zero configuration options. The idea of a no configuration solution sounds great, however in practice there is at least 1 or 2 things I need to turn off or customize for any given website, for this the plugin becomes 100% useless. You can't rely on a plugin like this, before deploying a site. Hoping and holding out that one day they will add some options to make this usable. an "Expert" mode for when the all in one solution fails.