Billforward solved some unique problems I was having in creating a unique coaching product tailored to specific sustomers and even better, opens up new business opportunities that weren't possible beforehand and had given up on because I couldn’t quite fit them into my rigid Woocommerce product setup options.

This is what I was missing to quickly create new products on the fly, that are flexible and tailored to the unique needs of particular customers...and do it quickly.

I’m also really looking forward to automating these new ideas with the API access. Reading the documentation I think even I can take advantage of it to try to automate some new innovative memberships.

At first read, the API looks like I will fairly easily be able to use without needing any help. My first project is to set up a membership purchase with recurring billing using Pabbly.