Q: Hi, Can we send GCLID captured in Gravity Forms directly into ZOHO CRM inbuilt google AdWords integration?
FROM ZOHO
For Third-party web forms:
In the case of the third party web form builder, besides adding the hidden field code in the web form and tracking code in all the web pages, you must include the "GCLID" variable in your existing API script.
To set up webform tracking via third party web forms
Add the following hidden field code in your web form's code.
<input type='hidden' id="zc_gad" name="zc_gad" value=""/>
Add the following tracking code in all the web pages of your website, right before the </body> tag.
<script type="text/javascript" src='https://crm.zoho.com/crm/javascript/zcga.js'></script>
Include the "GCLID" variable in your existing API script as shown in the sample below to transfer the tracking details.
{
"data": [
{
"Company": "Zylker",
"Last_Name": "Daly",
"First_Name": "Paul",
"Email": "p.daly@zylker.com",
"State": "Texas" "$gclid": "CMPjuu-Xx78CFRSTjgodPHsA3Q"
}
]
}
The tracking code "zcga.js" fetches the GCLID from the browser's cookies and sends it to the third party's database. In order to make this information available in Zoho CRM you must push the data to Zoho CRM via API. Along with the existing variables, include the GCLID variable as well so that the GCLID is pushed to Zoho CRM.
BitApps_SupportPlease follow these steps to set up the GCLID with Bit Integrations:
1. Edit the Form
2. Add an HTML Field to Your Form
3. Inside the HTML field you added in step 2, insert the following HTML code. This code creates a hidden field to store the GCLID value.
<input type='hidden' id="zc_gad" name="zc_gad" value=""/>
4. After adding the hidden field, save or update the page to apply the changes to your Gravity form.
5. Insert the following tracking code just before the closing </body> tag. This code loads the tracking script:
<script type="text/javascript" src='https://crm.zoho.com/crm/javascript/zcga.js'></script>
6. Now, you need to enable the Capture GCLID option from your Integration. This step is crucial for capturing GCLID values and sending them to Zoho CRM.
Please refer to the image link:- https://prnt.sc/Dd2ALXC3jQXh
7. With these changes in place, your Integration will now be capable of capturing GCLID values and sending them to Zoho CRM when users click on your Google ads and submit forms. This helps in tracking conversions and attributing them to specific ad clicks.