Like many people on AppSumo, I often buy products based on their potential rather than what they currently offer. Lifetime deals are always a gamble—you buy in with the hope that the product will improve steadily over time.
Unfortunately, this has been a deeply disappointing experience.
Since purchasing Blastable, I’ve seen no meaningful updates or improvements to the platform. The website and UX feel extremely dated and poorly executed, and the documentation looks rushed and unprofessional. It does not inspire confidence in the product or the team behind it.
What concerns me most is the lack of visible progress over a long period. Combined with the aggressive push for lifetime deals across multiple verticals, it gives the impression that this product may not have a sustainable long-term future. I struggle to see why anyone would subscribe to this platform in its current state.
As business owners, we accept that buying tools like this is part of the cost of doing business—and that sometimes the gamble pays off, and sometimes it doesn’t. Unfortunately, this is one of those cases where it hasn’t.
In practical terms, the product has been a complete waste of money for me. I haven’t been able to successfully send a single email using the platform.
This experience has made me far more cautious about purchasing AppSumo deals going forward. Not all products live up to their promises, and this one, sadly, falls well short