Hey Sumo-lings 👋

I’m Paul Mikhay, founder and CEO of Bloom.io — a client management platform built for creatives, agencies, and service-based brands.

Eight years ago, I was a full-time creative — designing, shooting, DJing, building brands. But managing clients? That part always felt broken. Endless emails. Scattered payments. Clunky tools that made me look less professional than I actually was.

So, I decided to fix it.

🌸 Bloom was born to help creatives build brands, not chaos.

We've been building it for half a decade and now Bloom is highly endorsed by top educators like Chris Do, James Barnard, Jamie Brindle, Matt Gray and more.

Why do they love it? It’s more than a CRM — it’s your all-in-one workspace where you can:

💼 Book clients

💰 Send contracts & get paid

🗂 Manage projects

🎨 Deliver work beautifully

💬 And give clients a portal experience that feels premium and on-brand

Our vision is simple: to give creative professionals the tools and confidence to run their business like a top-tier brand. Because your client experience is your marketing.

💡 Why Bloom is Different

Most platforms treat you like a freelancer. We built Bloom to help you operate like a partner.

Visual workflows make managing projects actually enjoyable (no clunky CRMs here).

Bloom Pay lets you accept payments globally under your own brand.

Client portals create a polished, hospitality-driven experience for your clients.

In short: Bloom helps you look, feel, and operate like the business you’ve always dreamed of running.

🌍 Who It’s For

Bloom is loved by:

- Freelancers who want to scale professionally.

- Agencies that need a clean, unified workspace.

- Creative studios that value brand experience as much as results.

Our customers are saving hours per week and closing more deals by giving clients a seamless, elevated journey — from booking to delivery.

💬 Common Questions

Q: Is this available worldwide?

✅ Yes! Bloom is accessible globally. Payments via Bloom Pay currently support USD and major global currencies via Stripe and Square integrations.

Q: What’s included in the AppSumo deal?

You’ll get Lifetime Access to Bloom — with unlimited clients, messages, and bookings. No hidden limits. No “coming soon” promises. Just everything you need to elevate your client experience from day one.

🌱 What’s Next

We’re building even more powerful tools for creatives — including time tracking, AI insights, and deeper integrations that make running your business effortless.

This launch means a lot to us — it’s a way to share what we’ve been building for years with a community that gets it.

We believe freelancing shouldn’t feel like a free-for-all.

It should feel like freedom — with systems that support your craft and showcase your brand.

Welcome to Bloom 🌸

Let’s build something beautiful together.

— Paul Mikhay

Founder & CEO, Bloom.io

What are past projects, failures, or successes you’ve had in your career?

I started as a freelancer offering photography, DJin'g services, vocal coaching, and digital design. Since then I've launched 3 other tech startups some that succeeded another others which taught me many valuable lessons about prioritizing customers and building useful products.

What 3rd party tools is your product critically dependent on?

While we integrate with many tools, Bloom is built to be self-contained and to not depend critically on any 3rd party tools that we can't guarantee or control.

Where is your customer data stored?

Amazon servers in the US

What’s the origin of the idea for your product?

I blelieve that the future of work will shift towards indpendence. Being stuck in an office and functioning as a task-rabbit isn't rewarding and greatly limits the joy of life. Bloom is created to provide infrastructure for the freelance revolution where indpendent professionals can build and scale their personal brands with ease.

What problem is your product solving and how?

Imagine renting a property without a platform like Airbnb or VRBO. You would need to build a website, connect scheduling tools, invoicing, payments, contract signing, communication, client portal and more. All of this would create an unprofessional experience for your clients, be extremely expensive for you, and limit your growth. Bloom streamlines your business operation so that you can focus on your craft.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Virality, use cases, market saturation.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Fundraise, add more features, and scale.

Anything else you'd like to add?

Excited to meet Sumo-lings in Bloom!