A: Hello there! Yes, the data tracking is very accurate. Triple Whale is a marketing attribution tool; it provides different tracking features that Boardroom does not offer. For example, you can use Triple Whale to get a different value for Conversions attributed to Meta Ads when compared with the Meta Ads Dashboard. There is some debate as to whether Triple Whale is actually more accurate than the native advertising dashboards, however. Boardroom simply pulls in the data from each platform itself and does not offer alternative marketing attribution at this time. Hope that helps!