I gave it a try and really like the initial results. A tiny thing for improvement could be the Logo editor. It generated a nice looking logo for a local business, that didn't fit the local region. So I changed it to something else, which worked great. But then we wanted to start over with a completly different logo idea, but it didnt really do that. I got variations of the old one. But thats a small thing and can be worked around by starting a new project. Overall I really like the tool, the colouor scheme, social media customer segments, fonts, etc. look professional. The PDF with the brand guidelines looks similar to agency work for me, so I am happy with the product and recommend it.