As a longtime user of too many CRMs that never really were a good fit, and a true believer in the power of social selling, Breakcold is the CRM I’ve dreamed of forever.

One critical focus that sets BreakCold apart from other CRMs is the organic approach to social selling. The platform incorporates LinkedIn and Twitter feeds directly into each contact (and into a larger feed), making it incredibly easy for sales teams to engage with prospects via likes and comments. This powerful approach should be standard, and yet, BreakCold is the first tool I’ve seen that bakes it in. Game changer.

The UX/UI is fantastic. I on-boarded our somewhat tech-phobic sales lead in under 20 minutes. Re: support, Breakcold's team is next level. Having purchased way too many AppSumo deals(!), Breakcold's support is top 1%. They solved my integration issue and respond to every message in minutes, and totally went above and beyond.

So many CRMs I’ve tried over the years have been bogged down with eclectic founder visions, suffering under the weight of hard-to-understand sub-tools that are a result of those founders trying to solve niche problems they faced in their previous verticals before they set out to build a CRM. That’s why I think so many CRMs are unnecessarily complicated. Breakcold avoids this pitfall and focuses on providing the essential tools sales teams truly need to close deals. It's evident the platform has been designed by people who have spent time in the selling trenches, but people who didn’t extrapolate from their own edge cases into an entire platform.

Critical point: BreakCold is not just another automation tool (said with a huge sigh of relief.) Sales teams don't require another tool to create endlessly large lead lists; instead, they need better tools for achieving those 20+ touches with solid prospects that make it realistic to move them from cold to close. BreakCold delivers.

Despite being a 5-taco CRM, Breakcold's aggressive roadmap makes it 6 Taco material assuming the team can deliver. Some of these are being planned (as per answers in the Q&A). Here is my wish list.

(1) Integrating Facebook and Instagram (This is just critical. Please find a way!)
(2) Pabbly.
(3) Adding the ability to cross-check LinkedIn profiles with larger databases for email addresses. I know this isn’t another automation tool, but who wants to manually type?
(4) Allowing filtering on any field within the CRM, including custom fields. (That this isn’t possible confuses me. Is it user error?)
(5) Implementing two-way email sync (coming soon)
(6) Providing link tracking analytics.
(7) Scheduling follow-up dates for a structured daily call list (coming soon)
(8) Enhancing the extension to grab contact information and emails from websites.

Breakcold’s integrations for social selling +1. The UX/UI +1. Support +1. It’s only April, but Breakcold might just be my AppSumo purchase of the year. If they add FB and IG, it will likely be one of my top three of all time.