Please Don't Get This Tool. That Way I am The Only one with this advantage
Ha Ha I know what you are thinking. Wait What? Don't get this tool. Yeah, Don't get it because that means that my team and I will have an advantage over you lonely LinkedIn Marketers. Seriously, this tool is so unique that I almost did not want to do a review on it but that would be selfish and would hurt the founder in the long run. Okay, where does this tool fit in your tech stack? That's easy. I did a short video that gives you the blueprint on where exactly it fits and if you do anything with LinkedIn then you need this tool. You can check that out here.
https://youtu.be/hOWIB8-LiYo
Breakcold is a tool that removes a lot of marketing fat when it comes to LinkedIn. It is not here to compete head-to-head with Waalaxy or Closely. Why? Because they sit at the top of the Sales and Marketing Funnel. This tool is the missing link to all of those LinkedIn marketers blowing up my inbox. I don't know you so just because you saw my profile you think we should be LinkedIn friends. Request Denied! Breakcold allows you to create a bridge with potential clients and can be used for B2B or B2C in my opinion. How does it make cold leads into warm or even hot ones? It simply does not care about all the other fluff. It just allows you to create a special feed and follow only the people you have in your sites. THIS IS FREAKING GENIUS. Instead of opening up your LinkedIn feed and seeing people from high school, college or grad school or former co-workers or random people you decided to become friends with, this feed only focuses on prospects that you want to close. So it makes you comment or get engaged with potential decision-makers. Here is how I know this will work. If you met some random person on LinkedIn and started following them automatically (using Waalaxy campaign of course) the next best thing is to show up and start liking and commenting on their posts. Why? To stroke their ego of course. As founders, creators, or leaders they all need their egos stroked. This tool allows you to engage only with people you plan to try to close in 3-6 months or less. Once you start showing up on their feed with genuine comments they always and I repeat always go and look up your profile. (this is a proven step by the way) Once they do that now you got them where you want them. Now you approached them based on a comment or a problem they my have in their company. Breakcold is a Stone Cold Killer and should be looked at or added to any digital marketing LinkedIn Tech Stack.
Pros and Cons
Pros
+ Excellent deal and value at Tier 2 and above
+ Plays well with integration of Twitter and LinkedIn (I am yet to connect my email)
+ Importing files from Closely and Waalaxy works like PB&J
+ Unlimited prospects
+ Can email prospects right from the same app (this is a sick feature)
Cons
- Takes longer than usual for feed to populate but when it does you are golden
- Looking for more from the campaigns
Tier 2 or above with this tool. You should give it a try
Arnaud_Breakcold
May 9, 2024Woaw, fantastic review 🤯
Thanks a lot Jenny! 🙏
I also just had a look to the YT video, I recommend everyone reading here to check it out: https://youtu.be/hOWIB8-LiYo
Really like how you put us in this "X-ray marketing" funnel. You definitely captured the essence of Breakcold. Like you mentioned in the video, what we do is kinda different from everyone else so people have a hard time understanding it quickly sometimes (yet).
What you also said in your video is so accurate about (basically people reaching out out of the blue, without context, aggressively with or without automation tools) people can spot that pretty easily these days and like you said "they don't like that"
As we evolve and progress as a product, I think we'll also be relevant in the Warm close stage of your presentation (some people already use it for that purpose as well).
We're still a young product, we're going to keep pushing and deliver! 📈
PS: we pushed some updates recently on the feed refreshing speed but overall for the ones not familiar with the system who are reading this, we mainly restrict the population of the feed for the safety of your LinkedIn account, more informations here: https://breakcold.crisp.help/en/article/qa-common-asked-questions-s0nahj/