What is being presented as a “natural evolution” of the product is, in reality, yet another example of how the LTD concept keeps getting diluted within the AppSumo ecosystem.

We’re told they’ve “rebuilt everything from scratch”: new product, new codebase, new database… and conveniently, this becomes the perfect justification to leave behind the very users who helped fund the project in its early days. Because while Breakcold V1 is technically “not discontinued,” in practice it’s being frozen into a secondary version while all meaningful development shifts to a new product that LTD users won’t have access to.

And here comes the ironic part: “hey guys, we’ve thought about you.” Of course you have. You’re leaving us with the old version, with “active” support and the occasional update… basically like that old PC everyone has sitting in a corner: it still turns on, it does the basics, but it’s no longer part of anything that matters.

This isn’t an isolated case, but a worrying pattern: more and more deals on AppSumo end up evolving into extra plans, credit systems, fragmented features, or forced migrations that ultimately push users into paying again. The messaging stays the same, but the commitment fades.

Once again, the value of LTD gets distorted: early users take the risk, validate the product, and provide initial cash flow… only to be left behind in a kind of “legacy version” while the real business is rebuilt without them.

The message is clear, even if it’s never explicitly stated: LTD is for getting started, not for growing together.

So here’s the obvious question: what is AppSumo going to do about this increasingly concerning trend?