Buffer is an all-in-one social media management tool that helps you build a larger social audience organically.

Plan and publish your social media content for Facebook, Instagram, LinkedIn, Pinterest, TikTok, and Twitter—all from one easy-to-use dashboard.

With direct scheduling, you can schedule your posts ahead of time, allowing you to save time on the day-to-day management of your social channels. If you want to post natively, you can plan the posts in advance and set up notifications for when it’s time to post.

The Instagram features help you get more out of the platform. You can include the first comment when you schedule the post, allowing you to add hashtags or start the conversation immediately when the scheduled post is published. You can also use your Instagram bio to drive more traffic to your shop.

Collaborate on content with your team smoothly using the Drafts and Approvals features. Anyone on your team can create drafts and get feedback from the team before publishing. The Approvals feature allows the manager to review posts for quality before publishing.

When you schedule content to publish, you can either create an automated schedule or choose a custom time for each post. Get a complete look at all the content you’ve got scheduled using the calendar feature.

Buffer also makes social engagement easy by allowing you to monitor and reply to comments from one dashboard. Using machine learning, Buffer will send you smart alerts to let you know which posts have questions or negative sentiments, so you can address them quickly.

Measure your social media performance using the Analytics feature. Get a bird’s eye view of performance metrics like impressions, reach, comments, likes, and new followers—all from one dashboard.

The Analytics feature also allows you to see when the best time to post is based on your audience, which types of posts resonate best with your audience, and how often you should be posting to drive the most engagement.

Create and share attractive, customized reports to share with your team members, management team, or other stakeholders. Add metrics and charts from different social media channels and get daily updates.

Add your branding to the reports for a seamless user experience. Then, download them as PDFs so you can send to stakeholders.

Key features

Content planning and publishing tools
Social media scheduling
Social inbox where you can reply to messages across platforms
Engagement monitoring
Integrates with tools like Feedly, WordPress, and more
Cross-platform analytics dashboard
Customizable white label reports