Hey Sumo-lings!

I’m Nabil, founder of BugSmash. We are incredibly excited to bring our “Client Review & Feedback OS" to the AppSumo community.

For years, we watched as creative and development teams struggled with the same nightmare: Feedback Chaos. You know the drill—client comments scattered across messy email threads, conflicting WhatsApp messages, vague screenshots, and Loom links that nobody has time to watch. Teams waste hours guessing what a client means, leading to rework and missed deadlines.

We built BugSmash to be the Universal Feedback Layer for the Internet. Our vision is simple: if it can be shared, it can be reviewed. We aren't just another annotation tool; we are the infrastructure that sits between your creation and your client's approval.

Why BugSmash is the #1 Alternative to Atarim, MarkUp, and BugHerd:

Multi-Format Mastery:

Most tools only handle websites. BugSmash "speaks every file's language," allowing you to annotate live websites, dynamic web apps (React/Vue/Angular), Android mobile apps, videos, audio, PDFs, and images all in one platform.

Zero-Friction Collaboration:

Stop asking your busy clients or CEOs to "create an account". With our no-signup guest links, stakeholders can drop precise, visual comments instantly without ever logging in.

Built for Power Users

We don't just collect feedback; we manage it like a product backlog. Use threaded replies, private internal comments, and version control to track every change across revisions.

Actionable Task Management:

BugSmash integrates seamlessly with your existing workflow. As soon as a comment is added, it can automatically create a Jira ticket and notify your Slack channel, turning feedback into trackable tasks instantly.

AI-Powered Insights (Beta):

Use our AI tool to "Roast Your Website" or perform instant accessibility and UI/UX audits to catch errors before your client even sees the build.

The Founder’s Commitment

We are a product-driven team obsessed with workflow efficiency. We are shipping updates weekly and are deeply invested in making BugSmash the default feedback infrastructure for agencies, freelancers, and product teams worldwide.

By joining us through this AppSumo Lifetime Plan, you aren't just getting a tool; you're getting a partner dedicated to eliminating your feedback bottlenecks. Whether you are a solo creator or a growing agency, we scale with your team, not your bill.

Stop the back-and-forth. Smash the bugs & issues, skip the chaos, and deliver 10X faster.

We can’t wait to hear your feedback (on our feedback tool!) in the comments below.

Cheers,
Nabil & the BugSmash Team

What are past projects, failures, or successes you’ve had in your career?

I’ve spent my career building and shipping digital products across startups and client-led projects. I’ve launched apps, scaled platforms, and also lived through releases that failed because execution broke under unclear communication. Working as a PM, then running a digital agency, exposed me to both sides of the problem; builders and clients. Some projects succeeded because feedback was tight and decisions were fast. Others struggled purely due to misalignment, not lack of talent. BugSmash is the accumulation of those lessons, built to remove friction where it hurts most.

What 3rd party tools is your product critically dependent on?

No 3rd party critical dependency. Google's Gemini API for AI Reviews (which is like an add-on and not a core feature of the product)

How many customers do you have today?

1350+ users

What’s the origin of the idea for your product?

BugSmash started when I was working as a PM on the Yatri app. Every release made one thing clear: sharing precise, actionable feedback with the team was unnecessarily hard. After starting our own digital agency, the same problem followed me again, this time from clients. Vague comments, scattered screenshots, and endless clarification cycles slowed everything down. I was spending more time interpreting feedback than building products. BugSmash was created to make feedback visual, unambiguous, and frictionless; for teams and clients alike.

What problem is your product solving and how?

BugSmash eliminates feedback chaos by replacing scattered emails and chat threads with a centralized, visual hub for all project reviews. It solves this by enabling stakeholders to leave contextual annotations directly on assets through a single, no-signup guest link. What sets it apart is its multi-format mastery, supporting mobile apps, videos, and dynamic web apps (React/Vue/Angular) that often break traditional tools. Finally, it streamlines delivery by automatically syncing feedback as trackable tasks in Jira and Slack, ensuring every comment is immediately actionable.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Virality, Word of mouth, Feedback, Identifying dominant Use-cases, Polishing ICP.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Customers: Turn AppSumo users into long-term power users by tightening core workflows, reliability, and team adoption.

Cash: Reinvest directly into product stability, performance, and a few high-impact features users are already asking for.

Learnings: Use AppSumo feedback to sharpen positioning, pricing, and which use cases truly convert.

What’s next: Scale BugSmash beyond “feedback” into a default review layer teams use daily, with deeper integrations and smarter automation.