Clearbit is a comprehensive data activation platform that helps marketing and sales teams better understand customers, personalize their experience, and convert them at scale.

The best salespeople are armed with knowledge.

Clearbit boasts over 100 attributes across 250+ data sources and millions of data points. From email addresses and sub industries to funding raised and estimated annual revenue, you have all the information you need to personalize every single client interaction and win sales deals.

Now you can accurately identify the right key decision makers in your outreach and boost your chances of closing high-stake deals.

Segment customers into hyper-specific groups. Drop an email and send a connection request on LinkedIn at the same time to increase response rate. Update your ideal customer profile so that every customer-facing teammate can go into each client’s interaction with context and confidence.

Clearbit automatically refreshes client records the second changes are detected, so you never have to worry about receiving outdated information.

Your most profitable customers likely show similar behavior. Identify the specific actions they take on your website and understand how each action contributes to sales. Clearbit shows you who’s visiting your website, even when they don’t fill in the lead form.

This data enrichment platform automatically adds these customers into your CRM, ensuring that your pipeline is consistently updated with fresh quality leads.

Clearbit also helps you deliver personalized experiences for high-intent buyers. Show relevant content to specific segments, use smart chat to propose a meeting time, and automatically notify the sales team on Slack, Salesforce, or email about the sales opportunity.

Reach the right customers in ad targeting. You can exclude specific segments (e.g., bad-fit accounts) and personalize campaigns to align every customer’s buying journey.

Auto-fill lead forms to increase response rate. When a lead submits an email address, Clearbit auto fills the lead’s remaining information like job title, industry, and company size.

With less form friction, you receive more responses and win bigger opportunities.

Key features

Real-time dataset for leads and contacts
Website tracking to uncover high-intent buyers
Autofill form to increase response rate
Conversion tracking that focuses on quality leads
Smart chat and scheduling to create tailored conversations
Dynamic content to personalize web experience
Lead scoring to qualify leads and increase time to close
Ad targeting to increase engagement from the right customers

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