Q: Engagement Rate?
Hey there, recently purchased and the engagement rates I'm seeing are really different than other tools I use. (Much higher here compared to my manual checks + Wobb.)
How does this tool calculate engagement rate percentages?
Paul_ClickAnalytic
Dec 4, 2024A: Hey James,
In our engagement rate calculations, we’re factoring in the number of impressions for Reels, as they’re becoming the norm on Instagram.
Due to the virality of Reels, the engagement rate tends to be higher compared to other platforms. However, we believe this reflects the current state of the market.
Users are increasingly consuming content from creators they don’t follow, which further highlights the shift in behavior.
Thank you for the feedback, and support,
Best regards,
Paul