Sure, we all have tools that take care of internal linking, alt-image naming, schema, etc. But it's just a pain (and a detriment to page speed) to load everything up when you are building out a new site. That's why ClickRank is so helpful - it's comprehensive and doesn't need to operate as a plugin. The optimizations suggested by AI are competent, but the software allows for tweaking to make things perfect. ClickRank has helped some of my sites move from "Why even bother optimizing" to "This won't take long at all - let's give it a try".