That's right, I am both impressed and a bit disappointed at the same time. I would still give it five stars simply because of things that it does really well and it's clean and user friendly UI. I have tried too many dashboard/portal softwares for my liking, and this is probably the one I like the most. I have only been testing for a day and I reserve the right to update my review.

It does so many things well. However, it feels to me like the founder has some things in reverse order. He has allowed CNAME custom domain, and even SMTP white label emails (which most SaaS products get to later in their roadmap). So, a lot of white label possibilities. I stress the word possibilities, because he either forgot to do the basics or left it towards the end. So, even though you can brand it, you still can't use your own colours, which seems like such a basic thing to do, and probably one of the easier tasks from product development point of view.

On top, the email templates right now cannot be edited, which means they still say things you may not want them they to say including the non branded URL.

The founder may be thinking I am being overly critical. And he may be right (although he has not said this). However, I often criticise the products I like/love, because I want them to get better and succeed.

I am genuinely surprised this product is not more popular and that I have not heard of it before. I only found this by digging deep within AppSumo search. It was nowhere near the top of the results. But I sometimes find the good ones like this because companies promote the ones that serve their interest (cynical me).

Anyway, I hope the founder listens to my constructive feedback. This is a very good product, I hope he makes the changes needed to make it a great product. Good luck.