I went through the entire AppSumo listing and couldn't find a motion video showing what actually happens when Closely sends a personalized LinkedIn sequence and a reply lands in the unified inbox. And as someone who creates motion explainer videos for SaaS products, that's exactly why I noticed it immediately.

Here's why this matters:

Listings with video convert up to 80% better
Buyers decide in 8 seconds whether to keep reading
72% prefer watching over reading a description

Closely's whole value is turning cold LinkedIn contacts into real conversations — but right now buyers have to imagine that flow. And most won't.

Is a proper motion explainer planned before the deal closes? 👀