Just started to redeem this but after entering the redemption code I was whisked away to a page that asked me to "complete the purchase of the Appsumo plan" by sign up for a $10/month per user plan. Either this is just poor design or it's sneaky funnel design but either way it is not what was promised in Appsumo's sales page namely "Lifetime Access" as it seems that I need to pay more than the advertised price of $39.