Q: I get error below:Consent too late. I assume having GA4 installed through WP Site Kit is cause?
GCM verification failed - Consent set too late - This error occurs when other tags are read/fired before the default consent is set.
There is a WP Google Plugin called Site Kit where my GA4 is set up outside of GTM. I assume this is the issue with CookiePal. It can't control consent unless GA4 is set up in GTM as well, correct?
Lennard_CookiePal
Jul 21, 2025A: Hi there!
You're exactly right. That error ("Consent set too late") usually happens when GA4 is loaded before Cookiepal sets the default consent state.
When using Google Site Kit, it injects GA4 directly into the page, outside of GTM. This means Cookiepal can't properly control consent, since GA4 fires before consent is even checked.
To fix this, we recommend:
- Disable GA4 in Site Kit
- Install GA4 via Google Tag Manager, so Cookiepal can manage it based on consent
Once GA4 is running through GTM, Cookiepal will be able to handle consent correctly and the error will be gone.