freebie8Q: Questions
Can I create brand kit? Brand voices? ICA? If so how many brands or websites?
Use case: before or after sales page going live? Eye tracking, is it like predicted based on the different scoring criteria? Or does it track actual performance of a live webpage or a marketing campaign?
Any examples showing how detailed the feedback is for the two types of analysis? Just ticks and crosses for each scoring criteria?
Can just enter url? Long sales page and short sales page same credit cost? All assets same cost? What if page contains images or videos? What is compliance analysis? Included in appsumo deal?
Any video tutorials or examples?
JordanSeeley_CreativeScore
Jul 28, 2025A: Hi Freebie,
1. Brand Kit
Analyzing your creative against your brand guidelines is already on our roadmap, and will be launched soon - it's right after video and compliance!
2. Eye Tracking
The predictive eye tracking is trained on thousands of real world experiments. It's designed to predict where your audience's attention is most likely to go based on the results of those experiments. It has been tested and performs very well when compared with live experiments (which of course are time consuming and costly!).
3. Analysis Detail Level
Creative Score goes FAR beyond ticks and crosses. You get detailed explanations and recommendations for each attribute. The advanced analysis goes into an incredibly granular level of detail which is really for the marketing purists or perfectionists.
Here is an example of just one of the 200+ attributes we analyze in the detailed level analysis:
Visuals - Relevance (Score = 93%)
Explanation: The post is relevant to marketing professionals, businesses, and advertisers as it provides data-driven insights into boosting ad engagement. The statistic is likely of interest to the target audience.
Improvement: Showcase the impact of a 'human touch' in different advertising formats – perhaps show a before/after comparison of ads with and without a human element. This will help to further illustrate the point and increase relevance for those not already familiar with the idea.
4. URLs
Adding the ability to enter a URL rather than upload a creative is on our roadmap, but it causes more issues than you would expect - it's difficult to train the AI model on which parts of the page to deprioritize (such as the footer) for example.
5. Asset Costs
Any analysis that consists of one asset carries the same cost. Videos will inevitably cost more once they are launched, but this hasn't been finalized yet. But the length of the page in your example doesn't change the asset cost. Your example of URLs featuring videos is another example of the complexity with that feature.
6. Compliance Analysis
This is close to launch, and will be included in your AppSumo package once it is live. It will provide the ability to upload compliance guidelines and check your creative against them.
7. Tutorial
We have a tutorial as part of our onboarding process for all users
Hope this helps,
Jordan