I'm a big fan of this software. The analysis that it gives you is really excellent.

I've been in digital advertising for over a decade and heavily studied persuasive copywriting, NLP, psychology and I've spent many millions on ads over this period of time - I'm only saying this so you have an idea of my experience/credibility.

There's a reason why even the most advanced surgeons, pilots, attorneys, etc. all use checklists every day. Its the most fundamental and reliable way to ensure consistent outcomes every time.

So when I'm going through the feedback Creative Score's giving me, it's a way of ensuring that I've checked off all of the important items necessary for a really high-performing ad.

In addition to the fundamentals - it's also giving you in-depth breakdowns on how persuasive the ads are and whether or not you're using the right psychology in your ads based on NLP, behavioral science, and more. These are things I've had to study extensively for years to be able to incorporate them into my copywriting consistently - and it does it for you out of the box in 2 minutes (Insane!).

I saw someone say that its only basic info for beginners. And I would bet the house that person doesn't even know how much they don't know yet. I can tell you with absolute certainty that even the best of the best don't remember to do all of these tasks every time without detailed SOPs/checklist(s).

Even I had to build checklists and create custom GPT apps to analyze my copy based on many of these factors and then give me back actionable feedback that I could incorporate into the copy to get better results. But a custom GPT doesn't analyze the images like Creative Score with the tracking/engagement maps, it doesn't produce the analysis with the same consistency and depth, and it's not as visually easy to navigate as Creative Score is. It's much easier to give your team access to this program and have them achieve better results than it is to a custom GPT.

That being said, there are some improvements that are desperately needed yesterday.

The first one is a box that you can tick that tells the program to treat multiple uploads as one item. As it stands right now, if you upload the image you're using for the ad and a picture of the copy, they are treated as two completely separate ads. Which makes the analysis useless.

We need a way to upload several images and tell Creative Score to analyze all of the items as one thing. Because long-form ads, especially some of the long-form meta ads, are so long that you can't get a picture of the entire ad in one screenshot. As the it stands right now, those long form ads can't be analyzed at all - and those are the ones where you want to use the analysis the most. The workaround I'm using is to put your copy and the image into a google doc, shrink the text/zoom out and take a screenshot that way.

But that's not a great user experience so the URL analysis they're working on is absolutely critical for this to become a regular part of anyones workflow and I can't wait to see that feature released. I hope they've got all hands on deck working overtime to get it done and pushed out to the users ASAP.

Once that happens, this program will be significantly easier to use.

All that to say this is definitely a five star software as it stands - and I'm going to be it'll only get better.

I recommend that you get tier 3 if you're an agency or you run a decent amount of ads for your business. It's a one time fee that ensures you produce consistently higher quality results from your ads - which is a drop in the bucket compared to the ad spend it saves and the ROI you can achieve from better performing ads. This will pay for itself on the first use and I mean that literally. One ad with even slightly better performance will literally pay for the tier 3 license.

Keep up the good work Creative Score!