🚀 Thank you for the incredible feedback and reviews since launch. Here's what we've shipped in the last 2 weeks.

🌍 Audience Demographics in Search

When you filter by audience location, language, gender, or age, every creator exported now shows their real share for those filters right on their card. For example: "United Kingdom 41% · English 62% · Women 59% · Ages 25-40 66%". One thing to note: we can only show these percentages when the audience filter(s) are used.

🔍 Smarter Enrichment

Enriching your exported creators refreshes follower counts, reach, engagement, and the latest posts. Details already on file (name, email, location) are kept. The green "enriched" tag only appears once data has actually landed, and hovering over it for a couple of seconds shows you exactly when.

🔗Cross-Platform Linking

Accounts owned by the same creator on multiple platforms link automatically after enrichment, too. When auto-linking doesn't catch it, you can fix it yourself: select two creators and hit "Combine." It merges everything into one profile, and it only allows the merge when something on file confirms they're the same person (same email, same handle, a cross-link, or the same name). Two different people can't be accidentally joined.

📤 Export Experience, Rebuilt

Exports now show a real progress bar the entire time: save phase, posts phase, all of it. No more bare spinner leaving you guessing.

🔍 Smarter AI Search

AI Search now structures niche keywords better. For long-tail creator descriptions, our AI will anchor one term plus other synonyms, instead of a loose OR cloud that catches everything tangentially related. Searches are tighter. Creator phone number filter support is also wired into AI Search defaults.

✏️ Renaming

Rename exports and lists directly from the history page or detail page: click the pencil, type, then click done. Same goes for the brand URL: change the brand URL (i.e., your competitors) to suggest more creators based on their website.

🌟User Shoutout

This week we want to recognize Jan D'hont , Founder & Strategist at chase.be. Jan's product feedback has been genuinely helpful, and this is exactly the kind of engaged user we built Creator Lookup for. Thank you, Jan.

Keep the feedback coming. We read every comment, and a lot of this week's updates came directly from you.

Jose & Matteo

Thank you to everyone who’s joined us this week. Your feedback has been shaping what we ship, so here’s what’s new.

📈 Post Tracking (the big one)
You can now track creator posts right inside Creator Lookup. Paste in any post URL and watch its performance over time, including views, engagement, and CPM, all in one place. Once your creators post, you’ll see exactly who delivered, so you know who to work with again.

Dedicated post-tracking tools like Viral.app and Shortimize start at $99/month. With Creator Lookup, it’s just 2 credits per post tracked per month.

🔍 Two New Filters
Audience Quality lets you filter by the percentage of real (non-bot) followers. If you’re paying for reach, it should be real reach, so set a minimum and skip the ghost audiences.
Post Count lets you filter by how often creators actually post, so you find active creators, not dormant accounts.

✍️ Clean Names
Creators rarely use their real first name in their handle or channel name. Our new AI name cleaner uses context clues like username, email, channel name, and more to find a creator’s likely first name. Teams using the new {{cleaned_first_name}} variable in their outreach have already seen a 5-15% lift in email response rates. Just click “Clean names,” fix any misfits, save, and export to CSV. Cleaned names show up as the first column.

🛠️ Bug Fixes
Searching by handle or profile link now finds the creator correctly. “Match any of” bio keywords now works as intended (it was running as “match all”). And unlocking creators from a replayed search now keeps your filters.

Keep the feedback coming. We read every comment, and a lot of this week’s updates came straight from you.

Jose & Matteo

Hey AppSumo! 👋

We're Matteo and Jose, co-founders of CreatorLookup.com.

We met as roommates at Babson and went through MIT's Delta V accelerator together. For the last 5+ years we've worked in the creator economy running influencer campaigns for brands like Netflix and Poshmark.

The hardest part was never the campaign ops. It was finding the right creators quickly. You either burn hours scrolling social media and sending DMs nobody answers, or you pay $10,000+ a year for enterprise software with outdated contact info.

Most small teams can't afford either, so they skip influencer marketing entirely.

So we built CreatorLookup.

• Search 400M+ creators across YouTube, Instagram and TikTok
• Filter by niche, audience size, location and engagement
• Get a verified email on every creator you export
• Search straight from Claude or ChatGPT with our MCP (Pro and Plus)

We built this for bootstrapped founders, lean marketing teams, agencies and creators who want enterprise-level sourcing without the enterprise contract. Tell us what's missing, and what you'd build next.

Our roadmap is shaped by what you tell us here. 🚀

Matteo & Jose