Q: Hi, 1) Is Crigloo's attribution more accurate than Madgicx's?
2) More often than not, would you expect that campaigns ran by Crigloo's AI outperform campaigns ran by Madgicx's AI? (Camapigns optimized for conversion, specifically e-commerce sales.)
If the answer to any of the above questions is no, when is Crigloo expected to be better than Madgicx at these two tasks?
Badri_Crigloo
May 14, 2024A: 1) Is Crigloo's attribution more accurate than Madgicx's?
Let me explain how we provide attribution. Our Google Tag Manager (GTM) has 3 pixels embedded into the GTM module: Google Pixel, Facebook Pixel, and Crigloo's proprietary pixel that collects individual visitor-level data. So as a marketer if you are spending a lot of money on your campaigns, you can hone in on where your visitors are coming from such as: Ad campaigns, Organic visits, Social media posts, etc. This type of detailed attribution allows you to fine-tune your ad spend. I'll say our methodology is unique.
2) More often than not, would you expect that campaigns ran by Crigloo's AI outperform campaigns ran by Madgicx's AI? (Camapigns optimized for conversion, specifically e-commerce sales.)
If the answer to any of the above questions is no, when is Crigloo expected to be better than Madgicx at these two tasks?
We expect to be better than other competitors in eCommerce when this functionality goes live. We expect to have this feature before the middle of June.