I am new to digital advertising so I might have not approached this the best, but looking at my Google dashboard there are several issues with my Crigloo campaign. First, Crigloo starts with broad keywords which eat your ad budget quickly for poor results (for example matching keywords in Spanish when all my content is in English). I wanted multiple ad types within my Crigloo campaign, but Google complained that maximizing clicks was suboptimal when multiple campaigns share a budget (so Crigloo should create separate campaigns or implement portfolio bidding). I am also having difficulty with Crigloo updating analytics information so I doubt it can make the kinds of real time strategy decisions that it advertises. You should also know that when you publish your ads any issue between Crigloo and the ad network can result in you drastically overspending your budget (didn't experience this, just pointing out a potential vulnerability).

Still, Crigloo can save quite a bit of time by allowing you to fill in ad details for multiple platforms at the same time and that feature alone may justify its price.

Given the average CPC in my industry, you will likely need an advertising budget of at least $200 before a tool like Crigloo begins to make sense.