When was your company founded & where is it located?
Crumble is part of the Rabbitsoft Ltd portfolio, a company based in Cambridge, UK. It sits alongside Clinked, renowned for its secure, branded, and customizable portals. Crumble is scheduled for an official launch in January 2025.
What are past projects, failures, or successes you’ve had in your career?
One of my career highlights is being part of the team behind Clinked, a well-established and highly successful product. It has earned excellent customer ratings and serves over 3,000 clients across 40+ countries. This experience taught me the importance of understanding user needs and delivering a secure, customizable solution that adds real value.
What is your team size?
Our team consists of 8 members in the development team, 3 in support, and additional members across other key functions to ensure smooth operations and continuous growth.
Are you funded or bootstrapped?
We are funded by Rabittsoft Ltd, which provides the resources and support necessary for our growth and innovation.
What 3rd party tools is your product critically dependent on?
Crumble critically depends on GPT for its AI functionalities, enabling advanced features that enhance user experience and deliver intelligent solutions.
Where is your customer data stored?
Our customer data is securely stored in AWS data centers located in the EU and the US, ensuring compliance with regional regulations and providing robust data protection.
What is your current monthly recurring revenue (MRR)?
As of our official launch in January 2025, we are in the early stages of revenue generation. Our focus has been on building a high-quality product that aligns with customer needs, based on extensive engagement with potential users. This groundwork ensures Crumble delivers significant value and sets the stage for sustainable growth.
How many customers do you have today?
We currently have fewer than 50 beta testers and early adopters, who have been instrumental in helping us perfect Crumble ahead of our official launch. We’ve spent extensive time engaging with potential users to ensure Crumble meets the demands of our target market and provides substantial value from day one.
What’s the origin of the idea for your product?
The idea for Crumble originated from our experience at Clinked, where we were searching for a cost-effective solution to efficiently manage customer feedback. When we couldn’t find a product that met our needs, we decided to build one ourselves, creating Crumble to fill the gap and help businesses like ours streamline feedback management.
What problem is your product solving and how?
Crumble addresses the challenge of managing and organizing customer feedback in a streamlined, branded, and customizable way. Many businesses struggle to find cost-effective tools that allow them to collect, prioritize, and act on user feedback effectively.
Crumble solves this by providing an intuitive platform that enables companies to create branded feedback boards, empowering teams to make informed decisions based on real user insights. Powered by GPT, Crumble also leverages AI to enhance the feedback management process, making it smarter and more efficient.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
Our primary goal for the AppSumo campaign is to gather valuable user feedback, build awareness for both our product and brand, and uncover diverse use cases that will help us refine Crumble and maximize its value for our customers.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
From the AppSumo campaign, our plans are clear and customer-focused:
For Customers: We’re committed to delivering a product that truly meets your needs. Your feedback as an early adopter will directly influence Crumble’s features and improvements, ensuring it becomes a tool you love.
For Cash: Every dollar will be reinvested into enhancing Crumble, adding features that provide even more value to you and expanding our ability to support your success.
For Learnings: We’re here to listen! Your insights will help us uncover the best use cases, refine our product, and improve the overall experience to make Crumble indispensable for managing feedback.
By joining us now, you’re not just getting a great deal—you’re shaping the future of Crumble and being part of our journey from day one!
Any details to clarify about the deal?
Details About the Deal:
AI Model: Crumble AI is powered by OpenAI GPT-3.5-Turbo. Please note that future upgrades to newer AI models may require an additional charge.
AI Credits:
How it works: 1 credit equals the processing of 1 feedback entry, approximately 150 characters long. For example, analyzing 100 feedback entries will consume 100 credits.
Maximizing Credits: If your feedback is shorter in length, your credits will last longer, giving you more value.
Monthly Allowance: We provide generous monthly credit allowances that should be sufficient for most users' needs.
Top-Ups: If you need more credits, you can easily top up through your admin panel. Currently, $5 buys you 1,000 additional credits. You can also purchase top-ups in bulk, for which we provide discounts.
This structure ensures Crumble remains a cost-effective, flexible, and scalable solution for managing and analyzing customer feedback.
