Q: I'm not a tech person, keep that in mind when you answer.
I have had the Facebook pixel installed on my site. What does this do differently? How can it help me improve my FB ads? How can it help increase sales? I don't know what other tracking codes exist besides the Facebook pixel, so I appreciate more details. As I said, I am not a tech person but I do have an ecommerce site.
Something that I'd truly appreciate AppSumo doing with deals they post in the future is giving an indication of how technical you need to be to make it work.
vishnu22
May 15, 2024A: let me break it down:
a) Get back the users who clicked on add to cart button and did not purchase.
b) Build an audience who has unique set of interests for eg: black shirts/size 11 shoes/red tops etc.. Sync it with facebook or google adwords or convertfox and bring them back with ultra personalised messages and ads.
If you are starter these two use cases will double your conversions for sure.