I am one of those creative online marketers that hates coding, and hate spending time on it. It took me several days to understand eventtracking, and at the time I was already Google Analytics certified. That`s how tiresome it was. With this tool you can learn to do it in 30 minutes, without knowing anything about analytics on forehand. You might know the philosophy behind event tracking, but who cares ? Get the job done.
Even if you know everything about event tracking, this will save you loads of time.