So, I'm using this particular platform for my own business and not as a freelancer. It has been installed on a website which is focused on form submissions to generate leads, there is no eCommerce on my site.

I didn't know if I needed this software, it took me some time to finally purchase it. I can see the benefits of it now for capturing data and sending it to various sources.

Interface:
The interface is simple taking you step by step through each setting so you can begin recording actions on your website. There were a few quirks to the system which I eventually overcame. I personally felt the instructions weren't quite clear as to how to implement the code. The first quirk I encountered was the pointing finger. I didn't realise that it needed to be clicked before you selected the submit button element when I finally figured it out I was able to setup each submission form. The second quirk I encountered were submission not being recorded, this turned out to be the confirmation page I had added which was preventing this information from being captured. Once these two issues were resolved, it worked like a charm. I am now able to record specific events on Google and Facebook based on form submissions. The recorder captured all the fields in my forms without any issue, including name, emails and phone number. I am able to make lookalike audiences without relying on Mailchimp anymore, this continuously updating my audience data without anymore custom creation. It takes some getting used to, but once you figure it out, its amazingly easy. I recommend more instructions to make it a bit easier in the future.

Support
The support was very good. the guys were willing to help, even working through my website to try and resolve issues. I was very impressed. Great job. The service delivered by Customerlabs has to best I have experienced thus far. Easily accessible, quick to respond and going the extra mile.

Summary
I initially thought I might not really use this, but I can now see the application in multiple scenarios. Especially in marketing, the events feed audience lists automatically. There are many other integrations available and they are even open to suggestions. I have never been able to implement event code like this, and Action Recorder has completely solved that problem. I highly recommend this product if you want deep information on your website visitors. Great service, great product.