I've managed well over 7-figures of Facebook ad spend this year and can confirm that this a great resource for anyone wanting to understand the process behind setting up and managing FB ad campaigns. Even if you have an outside agency running ads for you (or are considering hiring one), this PDF is a great go-to to test the agency's understanding. Unfortunately, there are many newer FB advertisers who fake their way into getting clients and learn with client money. It's not cool, but it's extremely common. 5 tacos for value!