Good to see this (lead-gen) PDF here. Jeff’s information and his process-approach rocks. There are lot’s of agency owners here, so I think this is the right audience for it. Some will say it’s too technical, other will say it’s not technical enough… It’s easy to get a FaceBook ad campaign up and running. Not so easy to set it up and align it with your business goals and double check everything with Google Analytics. It’s hard to make the distinction between the two, because a lot of people don’t see the difference between strategy and tactics. (And, quite frankly, FaceBook would rather see you dump your client’s money in their bottomless pit without really knowing what’s goin on. So they do their best to “make it easy”). That makes Jeff’s service kinda a hard sell. However, this PDF with the process in it is free. Might as well give it a look! Now, some people will complain anyway, because their mail-address is required. Well, guess what... this is Appsumo, not a Soup Kitchen. If you’re not willing to “trade” your mailadres and press the unsubscribe later on if you don't see any value, then don’t download it. Me? I’ve had tons of value from Jeff’s PF's and newsletters. Cause you see; the best way to sell something is to provide value upfront. That’s what Jeff does. And it works. I’m currently following Jeffs course FaceBook course and you know what? This free PDF is just the tip of the iceberg. The entire process is much more extensive. Anyway, see for yourselves https://www.datadrivenu.com/programs/fb-ads/ (disclaimer; I'm a student of the course and don't have any business ties).