Deftform UI is just really intuitive and it provides a ton of features. I'd been working on a long form trying out two other builders and just found everything went much faster and I could do more of what I wanted to with this platform. Conditional logic is apparently in the works, I don't need it for what I'm doing right now but may in the future and it will be a nice add. Really like that you can pay a one-time fee and remove branding from all forms in a workspace. Support got back to me about a question quickly.