DFirst is definitely the best purchase I’ve made on AppSumo, or at least one of the best. I liked that the agent is specialized on marketing projects. You’d probably fall even more in love with it if you tried it yourself. I bought Tier 5 and I’m going to upgrade to tier 6 very soon.

But I want to give feedback for improvements:

The things that need improvement are the workspace usability. It seems like it gets stuck when you want to move it around. The assistant sort of lays out the whole plan at once, and then you give feedback bit by bit. It listens to that feedback initially, but if you have a whole list of feedback that you want to go through step by step, it doesn’t really let you. It just takes the first piece of feedback, changes that, and then you basically have no choice but to approve it because it won’t let you keep writing more feedback. You have to approve it or approve it, basically, and that’s something I didn’t like.

And for longer tasks, like if I want to define a brand launch campaign, for example, there are many little steps before getting to the final part, like making assets. There are all these micro-tasks: planning, defining the persona, branding, and so on. If I disagree with the result at any step, it’s a hassle because changing one specific result affects many things that come after it, and every time you make a change, it consumes a lot of credits in the long run. I think it should let you go step-by-step, show you things gradually, and let you approve or tweak them bit by bit instead of forcing you to approve everything at once.

I need this tool for defining launch campaigns, creating the foundations and identity of a brand when it’s being established. I want it to set up marketing plans on at least an annual level, and ideally with a three-year perspective as well. It’s important that it helps define the core elements of the marketing strategy, like which channels to use, what messages to convey, and how to differentiate in the market.