We didn’t abandon the project; we pivoted. The original Digital First AI was built as a static tool for funnels and tactics. As AI evolved, we realized that tech was becoming obsolete. To keep your investment relevant, we spent the last year building a completely different, significantly more powerful, and—frankly—more expensive engine: DFIRST. It wasn’t just a UI update. We moved from simple prompts to an agentic Marketing OS capable of running complex, multi-step workflows that the old system simply couldn't handle.
We’ve already successfully migrated over 400 users who filled out our migration form. We are honoring those AppSumo tiers by moving users into this new infrastructure, which costs us much more to maintain due to the high-end models we’ve integrated. If we were looking to "abandon" people, we wouldn't be doing the heavy manual lifting of moving thousands of accounts over to a better system.

Additionally, you mentioned you could get similar results by sending multiple requests to a popular LLM. While you could do that, DFIRST is built so you don't have to.
It chains research, scraping, and generation together in a way that saves hours of manual prompt engineering. It stores your brand DNA in a Strategy Hub so every output remains consistent without you re-explaining your business every time.
We recently reduced credit consumption across the board to make the platform even more sustainable for our users. We’re pushing updates every single week, and you can track exactly what we’re doing here: https://dfirst.ai/changelog.