As soon as I saw this product, I knew it could be an interesting asset for my business.
As a Digital Marketer, I'm always aware about new "tactics" and ideas to launch and grow an online business.

I already know the different steps of a customer journeys. However, I have to admit that Digital First will give you a lot of different tactics and ways to achieve a specific goal. And this is good! Customers are different, and they have their own products, channels, pricing, and beliefs, and even if I'm not so confident with his tools he uses, I feel like I'll be able to find ways to give him great strategies according to his world. At the end of the day, it will allow you to be more versatile and adapt more quickly to your customers.

There are hundreds of micro strategies there, and this is interesting to see them. And sometimes, you'll maybe say "hey, true, I could connect this block to this one, it makes sense". So you can use it as a brainstorming tool as well.

Let's talk about the platform:

-- GOOD POINTS --
- The onboarding process is great and smooth. You'll have the main first steps to start, which is a great point.
- The UI is clean and modern. Information is clear, and I like the categorization of the cards (required level, free of not, customer journey level...).
- A lot of different micro strategies available (no, I didn't count them)
- The community sharing is interesting, you can pick some other marketers' strategies, so I imagine that in a while, the tactics available will be endless.

-- WEAKNESSES -- (at least, for now)
- Not so much detailed strategies to me. You have the different steps to achieve a strategy, but often in only one sentence. It could be sometimes more detailed to be more relevant.
- Not so sure if it is for newbies in marketing. If you're not confident about how things work in the Digital Marketing world, I'm afraid you'll be quietly lost with all these tactics everywhere. However, it simplifies the process and show the way of a good marketing for your business.
- Several minutes to see where to rename my "Default Funnel". You have to open it, then go to the "Funnel" tab, and finally click on the cog in the top right corner. It could be more accessible. But you know, this can be considered as a detail here.
- Definitely, the funnel limits are too restrictive, I think. Even with Tier 3, if you have some clients, with several products, you'll reach the limit pretty fast. An unlimited deal would have been nice (I still hope of a miracle in a close future, even if it is no longer the Christmas period).

So is this a great investment? Surely yes, with no doubt. I took the Tier 3. The idea is really great, and I can't wait to see the 2022 roadmap coming alive (GPT-3, analytics...).

Finally, questions are pending, as to the future GPT-3 feature, and the limits they will set for Sumolings.

Still reading? Buy it! ;)