Interesting and has latent potential to be huge
I have not come across a similar tool before so please factor that in when I say this is amazing from what I have seen. I am also only dipping my toes into full fledged- marketing and some of the things listed below could either be my ignorance.
There is ways to go before it can be called a true marketing AI pal but I like it for handholding me through the process here are my takeaways:
- For the selections i inputted, it recommended me 8 Tactics to try
- Off those 8, there were two of them that I had never heard of
- Once I chose the ones I wanted adding to my funnel
- Then it took me on to the canvas where I had a Kanban board with Icebreaker, Cheeseburger, Main Product & Upsell with an option to add strategies to these coloumns directly from the top.
- Clicking on the + takes you to a page with 120 tactics (yes, I counted) with great filters to sort what you want.
- Choose what floats your boat and it takes you to a detailed description page which guides you along every step of the way. Whilst choosing it also displays the level of difficulty. So for example, I chose Google Ads with difficulty level Beginner.
- All the steps are listed and it even links you to a helpful resource (e.g Canva, sub not included)
For me, I have found great value in all of this. I feel like in 90 minutes I have achieved what would have taken me 2 days. I most certainly look forward to hear from expert marketers on how they feel it went for them to gauge where I am on this spectrum.
Now, I Would like to see the following Improvements in the next week or so, please:
- If I want to create a new funnel, there is no obvious way to do this (at least I missed it completely)
- While initially inputting my problem statements I did not realise that I could add multiple entries
- The input fields for the statements need to be considerably widened. for example, my target group were home sellers/buyers but that exact group did not exist and I had to go with the closest group. While pondering on this, it made me wonder how you would be able to achieve such a wide spectrum in the current format? You may need to have sub-groups in a manner that doesn't ruin the UI/UX
- Once the tactics are displayed, I would like for a way to preview them. As mentioned above, I did not know what two tactics meant. So siether I leave the platform to Google it or skip it/include it out of chance.
- Similar to the initial onboarding that popped up, would like to see similar guidance for the other parts of the journey as wel
Overall, I feel there is a lot of latent potential and I hope your experience and feedback on AppSumo will help shape your roadmap to become the best it has the potential to be. My best wishes :)
Anastasiia_PartnerSupport
May 9, 2024Hi there,
Thank you so much for your detailed feedback!
We highly appreciate it.
Let us know if you have any questions. We are here for you.