I snapped up this tool on the first day it came out but want to fully understand it before I put out a review. More importantly, I wanted to make sure it did exactly what it said it would. I have been in marketing for nearly two decades and having a degree in it and I can tell you first hand that is has changed dramatically. I am a sucker for marketing ideas and or in this case marketing tactics. This tool has a lot of them and they keep them coming like a Pre-Covid Las Vegas Buffett. (My new marketing tactic in full display) Nevertheless, let's stay focused. It is not an overcomplicated tool and should not be looked at as a savior to all of your marketing woes, but more of a compliment to your Marketing Playbook. I did a walkthrough and shared some of the areas I liked and you can find that here https://youtu.be/jzqK4A5c414

Pros:
-Unlimited combinations of marketing strategies (tactics)
-The ability to resell your own customized marketing (tactics)
-Very generous limits at the highest tier in comparison to their monthly listed website price
-Onboarding video was very good, but can be overwhelming. (I think for new unicorn tools more overview should be done especially if I have never seen a tool like this before) and you have never seen a tool like this before, trust me.

Cons:
-No PDF or reporting feature (I think it is on their roadmap, but I want something I can print out with my logo on it and shares my tactics that I am recommending in my funnel
-Should build out a repository of marketing words or glossary. (This will bring in more people who may purchase and return thinking this tool is too much or over their heads) that is my opinion only.
-More Reports or analytics
-More integrations with other Appsumo Tools
-Open API