I appreciate very much this deal as a SEO Specialist. The guys have made a very simple tracking tool that helps everyone to track web projects and competitors. It is very easy to use and covers every single aspect of issues and positioning. You can check KW prominence, TF-IDF ratio, cannibalization, organic traffic and competitors. I appreciate very much the easiness of use. Everyone can do SEO on his/her own. Thanks to the guys. Support is also good, they answer promptly and there is also an academy to learn all the leaks and tricks.