A: Disctopia is proud to be a member of the IAB (Interactive Advertising Bureau), and we closely monitor their standards to ensure our platform aligns with industry best practices, but at the moment their is no real reason to be certified.

While the IAB measures key metrics like 60-second listens, we go beyond these standards with our True Play Metrics, offering creators and advertisers deeper insights into audience engagement. This approach provides more actionable data, empowering creators to optimize their content and monetize effectively.

Currently, Disctopia goes beyond the standard IAB guidelines. While IAB focuses on key metrics like 60-second listens for standardized podcast measurement, our platform introduces True Play metrics, offering a deeper understanding of audience engagement.

How Disctopia Exceeds IAB Standards:

True Play Metrics: Tracks meaningful engagement beyond just hitting the 60-second mark, ensuring creators and advertisers see the full picture of listener behavior.

Actionable Insights: Provides granular analytics on consumption patterns, helping creators optimize their content and advertisers make data-driven decisions.

Creator-Centric Approach: Focuses not only on compliance but also on delivering tools that empower creators to monetize effectively and build stronger connections with their audiences.
While IAB certification is valuable, Disctopia is designed to go further by offering creators advanced metrics that truly matter. Let us know if you’d like to dive deeper into our analytics features! 😊

By combining compliance with innovative features, Disctopia delivers a platform that exceeds expectations and sets new benchmarks in podcast and content analytics. Let us know if you’d like more information on how our analytics can benefit you! 😊