Not every product needs to be for newbies. We do need apps and services that can appeal to a more advanced user base. And that is DivHunt. This is a tool that will be great for a developer that wants precise control over layout without having to tinker directly with CSS and code. DivHunt gives you that control over your website design - every single block and div. The downside is that it's way overwhelming and not intuitive for a newbie. It's not really a quick plug and play solution, even though templates are available.

I think they might be able to expand more if they created a basic user interface that just allowed you to do quick layouts and then saved the micromanaging div interface for advanced users. Also, this is not the tool to use if you want to do a lot of blogging. But this is certainly a great tool if you want to create a microsite or landing page with very specific design parameters.