I got this due to the "effortless" piece. Maybe it is effortless for developers. I have built a few webpages with WordPress. This is far more complicated than that. Even their explainer videos on YouTube use lingo that someone without developer knowledge wouldn't know, so I couldn't follow along with them as I didn't know what they were talking about half the time! After trying with this for several hours, I decided to complete my website on WordPress. Still trying to decide whether to get a refund or give it another go. It really seems like this is made to make developer's lives easier, as it is not simple at all for someone who has only self-learned WordPress and doesn't have any web development training.