Hey AppSumo fam,

Sohaib here.

A couple of months since our 2026 relaunch and a lot has happened. Wanted to give you a real update.

The Momentum

DM Champ is climbing into top deal territory on AppSumo. Hundreds of new sumolings every week. Reviews stacking up. The platform is being used in more countries and industries than I can keep track of.

If you got in early, your license is going to age very well. We ship constantly and every improvement lands in your account automatically. Lifetime.

Complete Setup Tutorial

The most requested thing since launch was a single video that covers every feature, not just campaign setup. We made it.

https://youtu.be/0PQbTAeyAjw

90 minutes. Every screen. Every setting. Every feature.

The 1-hour deep dive walks you through campaigns. This one walks you through the whole platform. Even if you've been using DM Champ for months, watch it. There's stuff in there nobody talks about.

Plan 6 Is Now Live

The other big thing since launch.

$999. One time. Lifetime.

What's included:

Unlimited sub-accounts. Run as many client workspaces as you want, no cap.

3,000 one-time credits. Plus BYOK if you want to bring your own Anthropic key and take credits out of the equation entirely.

Full white-label. Custom domain, custom branding, your own SaaS.

Unlimited AI responses per chat. No artificial caps on conversation length.

100,000 character instructions limit. Train the AI as deep as you want.

Every Pro feature unlocked. Webhooks, API access, custom functions, document and video understanding, automatic follow-ups, real-time web search, the works.

If you're managing 20+ clients or scaling fast, Plan 6 is the one.

To upgrade, head to your AppSumo account, find DM Champ in your products, and switch tiers from there:

https://appsumo.com/account/products/

What's Coming Next

We're heads down on a few big builds:

AI-Powered Automation Builder. Zapier-style multi-step workflows, but the AI generates the whole flow for you. No flowchart wiring.

Tasks. Full CRM-style task management with kanban, table, calendar, and list views. AI auto-creates tasks from conversations.

Web Push Notifications. Native browser push for new messages, human alerts, and bookings.

More integrations and channels are in the queue too.

Everything ships into your existing license. No upcharges. No new tiers locking features behind paywalls.

Sohaib

Hey AppSumo fam,

I'm Sohaib, founder of DM Champ. Some of you might remember us from our 2024 launch. A lot has happened since then and we've been heads down building.

DM Champ is the all-in-one AI messaging platform we always wished existed. WhatsApp, SMS, Instagram DMs, Facebook Messenger, and website chat, all in one inbox with AI agents that handle conversations for you.

No flowcharts. No decision trees. Just tell the AI what to do in plain English and it runs your customer conversations 24/7.

What's New Since Last Time

BYOK (Bring Your Own Key) This was the most requested feature from our last launch. Use your own Anthropic API key. Full control over your AI costs.

Instagram & Facebook Comment Automation Someone comments on your post or reel? The AI auto-replies and moves the conversation to DMs. Fully AI-driven, like ManyChat but without the spaghetti flowcharts.

SMS Channel Send and receive SMS through DM Champ with full AI automation, just like every other channel.

WhatsApp Web Integration Connect your existing WhatsApp number in 2 minutes with a QR code. No Meta Business API approval needed.

AI That Actually Gets It Our AI doesn't just read text anymore. It understands images, videos, and voice notes your customers send.

Custom Functions Connect the AI to your external tools and APIs. Book appointments, check order status, update CRMs, whatever your workflow needs.

Website Chat Widget Embed a chat widget on your site, powered by the same AI that handles all your other channels.

Full White Label + Reselling Custom domain, custom logo, your branding. Create your own plans, set your own pricing, and resell credits to your clients. Run it as your own SaaS.

Unlimited FAQs Feed the AI everything about your business. No caps.

Complete Onboarding Rebuild We completely redid the onboarding experience. You can be up and running in about 10 minutes now.

Everything Else You Already Love

Every Channel, One Inbox WhatsApp, SMS, Instagram, Messenger, and website chat all flow into a single dashboard. No more tab hopping.

AI That Replies Like a Human Full context of your business, your FAQs, your conversation history. Customers don't know they're talking to AI.

Sub Accounts Manage multiple businesses or clients from one dashboard.

If you have any questions, I'll be in the questions.

Sohaib

Hey DM Champ Family!

Quick update that'll make your day.

Our website chat widget is live. Drop it on your site, and watch leads roll in 24/7. Same AI that's crushing it on WhatsApp, now right on your website.

Also - DM Champ's dashboard now speaks your language. Full UI in English, Español, and Français and many more. Switch languages instantly.

Log in. The widget's waiting for you.

-Sohaib

Hello Sumo-lings!

Another game-changing update for our agency partners – DM Champ now offers white labeling capabilities across all agency plans!

This is a feature many of you have been asking for, and I'm thrilled to announce it's finally here. As someone who ran an agency myself, I know how crucial it is to maintain your brand identity when delivering services to clients.

With white labeling, you can now:

• Customize the DM Champ dashboard with your agency's branding
• Present your AI assistant under your own brand name
• Use your own custom domain
• Provide your clients with branded login experiences

Your clients can now experience powerful AI-driven conversations under your agency's banner.

If you're running an agency and haven't jumped on the DM Champ bandwagon yet, there's never been a better time. Our AI assistant is already helping agencies automate conversations, qualify leads, and drive results across multiple messaging platforms. Now, you can do it all while strengthening your own brand.

To enable white labeling for your agency account, simply head to your settings. As always, our support team is here to help you make the most of this new feature.

Best regards,

Sohaib

P.S. More exciting features are in the pipeline – stay tuned! 🚀

Hello Sumo-lings!

Quick but exciting update – DM Champ now supports Facebook Messenger alongside WhatsApp and Instagram!

You can now leverage our human-like AI conversations across all three major messaging platforms, all from the same simple DM Champ interface you already know and love. With over 1.3 billion Messenger users worldwide, this opens up a whole new channel for engaging with your customers where they already are.

To your continued success,

Sohaib

P.S. Stay tuned for more exciting updates coming your way! 🚀