A: 1 credit is used each time the AI needs to "think". So if someone sends multiple messages and AI responds with multiple messages this can still be 1 credit because they AI only had to think once to respond. If the contact then sends new messages after the AI, the moment the AI is ready to respond and does will cost another credit. On average a chat costs 2 to 8 credits. 8 for complex and more expensive services and products such as solar panels and 2 for simple offers. We have seen the DM Champ AI can consistently close leads. A recent client is closing 1 in every 3 chats so that would be between 6-24 credits for a sale!