Dokey's a pretty solid content optimization tool with some great features. I really like the Google Search Console integration and user-friendly way to optimize content.

However, Dokey still needs to step up their game to beat out competitors like Marketmuse, Frase, and Surfer SEO. Improving their SERP analysis and making some UX changes, like combining the research and editor views (similar to Frase), and adding GPT-3.5/GPT-4 capabilities would help a lot. For example, features that Frase has such as having the SERP research right beside the editor, the article rewrite and "write about this" features are all game changing features, but are all things that Dokey is currently missing. With that being said, I actually prefer Dokey to NeuronWriter and Contentpace. If they incentivized reviews like the NeuronWriter team does, they'd probably have just as many reviews on AS (if not more).

Like some others, I found that their scoring can be a bit too generous sometimes as well, which might make users think they're doing better than they are, which obviously isn't good. I'd love to see them update their scoring parameters to be more in line with the competitors mentioned above, that would also help them keep those newer to SEO expectations more realistic.

The Dokey team should also think about expanding their online presence on platforms like Twitter beyond French, as it might hold them back from growing in larger markets to reach a wider audience and really succeed globally. Dokey is great tool in it's early days with loads of potential. With some additional AI features and tweaks to combine the SERP research and editor