Very sophisticated from a marketer's viewpoint. The funnels are actual webinar funnels you build in the software. You can have 3 active funnels at a time which is pretty good. (I will do 2 launches in between here and February) If you do 5 codes you get 6 active funnels which if you do the math is about half the price of Webinarjam. For those with smaller lists 2 to 5 codes is plenty for you to get started and the software makes it really easy to work with. If you have Vooplayer your good on the 72 hours recorded limit. Hope this helps.