Q: We bought some of your Appsumo offering but considering upgrading to a higher plan.
The thing is that it's hard to understand the future of your app, where is this thing going? Budgets are clearly just a small fraction of what is needed to manage ad accounts as an agency.
1. Do you plan on adding more features like rules that can change bids or pause on keyword level?
2. Or are you only planning to add more integrations?
We are already enterprise customers with Revealbot and technically one can do much similar things as Edee with that and much more, if one is ok to spend some time setting it up.
Edee seems like a more elegant solution to budgets but really Revealbot can do a lot more, so we ask ourselves, do we really need Edee?
If the roadmap looks interesting its one thing but if Edee is only ever going to be a budget app then we would think differently about it. Looks more like a MVP at this stage.
Rob_EDEE
May 14, 2024A: Hi,
Firstly integration wise we have Linkedin being released this quarter, with Tiktok & Amazon Ads to follow.
With regards to features, we are developing an autopilot feature to enable customers to have optimisations based on their budgets KPI's, enabling less management time on their clients campaigns.
Bids can be changed based on your own grouping of campaigns, as EDEE is a budget pacing tool. The tool fits within our suite of products which have different features independently. This keeps each of our individual tools elegant, easy to use, and specific in their task at helping companies manage their ad campaigns.
0098bb219ac6422b987c5dfeb43c9abe
Verified purchaser
"we are developing an autopilot feature to enable customers to have optimisations based on their budgets KPI's, enabling less management time on their clients campaigns." - can you provide more details on what will be possible with this? Do you mean that your tool will be able to automatically adjust campaign and ad group Target ROAS bidding for example based on KPIs? This is important to know as it makes this offering a lot more interesting. Revealbot cannot incrementally change Target ROAS for example based on performance.
Verified purchaser
Deal ends in 4 days. It would be great if you could reply so that one knows if one wants to upgrade to highest tier. If no reply then = no upgrade.
Hi,
Firstly I apologise for the delayed response.
Yes our logic will work by automatically adjusting a budget to remain within your pacing goals based on your KPI's, for instance based off your ROA's. This will be a feature you can turn on and off, for certain budgets.
Verified purchaser
Hey Rob, I asked about adjusting the bidding target (as in Target ROAS) and not budget. I am not sure what your point is to adjust budget based on KPI, to me that just seems weird. One clearly wants to adjust the bid target too. Adjust a budget wont change the ROI of a campaign, it will only adjust spending. Its way better to just adjust the bid target to a higher ROAS which will make campaign spend less by itself and also result in getting closer to your KPI as you now tell the Google algo to seek out the cheaper conversions only. Budget would only make sure you stick to a certain spend level for your client, but isn't the whole goal to provide better results (ROI) for the client first and foremost? I am afraid we wont be getting that highest tier as we failed to be able to understand your product and upcoming plans before the timer ran out there. Budget control is great, but its just a small fraction of what it means to manage campaigns, and I think your product will die out if this is all you plan to offer.