The best thing is the flexibility you get for automate processes. It is incredible ease to use and create flows with information coming in from your other tools: like payment processors, crm, or any other using webhooks.

I´m just waiting for the team to create native integration with Shopify and facebook conversions by api, but i´m really happy with the way developers are going.

I was worry about deliverability of emails, but it work with amazon and sendgrid, i can verify my domains and have really good sending results. I love the flexibility to create custom segments and even track people visiting my sites.

The posibilities to create a great customer experience are endless when you have detailed information about them, and as i see, encharge is my customer hub to mange all that information for my processes.