Encharge is one of the first viable alternatives to ActiveCampaign that I’ve come across. If you’re looking to automate your emails into long and complex flows, then you’ve found it with Encharge. I’ve been using ActiveCampaign, exclusively, for years. There are 3 things I love about it: the ability to tag, segment, and blast emails based on behaviour; their simple-to-use drag-and-drop builder; and their deliverability rates.

Encharge definitely checks two of 2 of these 3 boxes. They have a great drag-and-drop builder with everything you need to customize the exact look of your emails. Plus, they have a flow builder that has more integrations and just as many (if not more) possibilities as ActiveCampaign’s automation builder.
Using the app is intuitive and easy to learn. It looks great too!

There are some things I hope they’ll add to stay on par with—and one day surpass—ActiveCampaign. Adding the ability to copy multiple steps of a flow would be great, and it sounds like they’re working on it already. Being able to move users stuck at a step into another step manually would be very helpful. Finally, SMS is a must to truly compete with ActiveCampaing. So far, their pricing is only slightly less than ActiveCampaign’s—I hope it’s enough to sway current AC users to try something new.

Now, Encharge checks 2 of the 3 boxes mentioned earlier, but their deliverability is still an unknown. Some of their onboarding emails were going straight to my junk/spam folder. This is a particular issue for Microsoft receiving accounts like Hotmail or Outlook. I know ActiveCampaign has had issues with this, but they were always quick to find a fix. Encharge said they were working on it, and ever since, their emails have been hitting my inbox! This is crucial. Without high deliverability rates, the platform will fail. So, I hope they make this a major, ongoing priority.

Encharge looks to be making a charge for ActiveCampaign in the email automation space. Their support is amazing, even better than what you get with ActiveCampaign. As long as their emails keep hitting the inbox, I’ll be moving myself, my clients, and all of my future clients from ActiveCampaign to Encharge.

P.S. Please don’t do what ActiveCampaign is doing by building landing page software and a mediocre CRM. Stick to doing what you do best and make those emails hit the inbox!