I've got several clients who have wanted the ability to automatically import new reviews. One bought an expensive plugin and another was doing it manually. It was a pain.

So far I've only put Endorsal on my own website, which I've been in the process of revamping for a while, and I've got to say it's super easy and looks great, with plenty of options for how you want it to display. They just added tags, which makes it easy to import just certain reviews, so if you want to only show ones that mention a certain service to put on that service page, you can,

I had questions prior to and after my purchase. Support was prompt, personal, and friendly.